Digital and Social Media Marketing
Be yourself; Everyone else is already taken. — Oscar Wilde. My name is Rachel Allonby and I am the mother to that crazy pup up there named Cricket. I am 28 years old and a Exercise Physiologist dipping her feet into the world of social media marketing. This is the first post on my new … Continue reading My First Blog Post
A guide for small businesses and social media engagement Have you ever reached out to a brand or influencer on social media just to have them not respond? How did this make you feel, and would you want your consumers to have that same experience? For me, there is nothing worse than commenting on a … Continue reading Small Business Large Engagement!
Social Media Social media is continuously changing, not too mention the popularity of each platform is different from day to day. However, there is always going to be platforms for people to post, promote and market. Social media can be defined as the accumulation of online platforms that include sharing and partnering with an online … Continue reading Future Implications
What is Viral Marketing? Viral marketing is a way of promoting that depends on an audience to generate the message of a product or service. Now, this is not to be confused with “going viral” where a post you created may take off immediately after you share it with thousands of likes, comments and/or shares. … Continue reading Viral Marketing Initiatives
Differentiated marketing is a strategy also referred to as multi-segment marketing. This is a strategy that allows a brand to stand out to multiple customer segments and focus on groups with a different marketing perspective for each (Farooq, 2019). It is also what allows people to understand why this brand is superior to other competitors … Continue reading Differentiation
ORKUT BY GOOGLE In 2004 a google employee by the name of Orkut Buyukkoten developed a website titled Orkut. This was a social networking site that was shutdown only 10 years later in 2014. Orkut was very much structured like other social sites. For example, Facebook has groups people can join with shared interests. This … Continue reading Orkut
Today, one can do or find almost anything with their smart phone. We can order food, find a ride, make a post for the entire world to view and make purchases. With this being said how many social networking apps do you have on your phone? Just off of the top of my head I … Continue reading Weixin (Way-Shin)
Case Study “Statistics from the American Cancer Society suggest that yearly, about 2,600 new cases of breast cancer in men are diagnosed and that breast cancer causes approximately 440 deaths in men (in comparison, almost 40,000 women die of breast cancer each year). Breast cancer is 100 times more common in women than in men.” … Continue reading Breast Cancer and Social Media
Social Media, Trust and Prescription Glasses Warby Parker’s social media pages have created a safe haven for their customers to come and share their stories. They have cut down on the “risk” of purchasing online and gained the trust of their consumers. “to offer designer eyewear at a revolutionary price while leading the way for … Continue reading Warby Parker Case Study.
Hi, my name is Rachel but I go by Ray. I am probably the biggest dog lover you will ever meet. Every single dog I see on the street I want to pet and I am not afraid to ask if I can. I love the human body, exercise and helping people strengthen and condition. … Continue reading About Ray!
Rachel's Blog 